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Inversion: From Selling Products to Fulfilling Needs with IoT

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On-Demand Webinar
 
Tech is progressing at a very rapid rate, and thinking about its implications can be daunting for a company. Consider IoT: it is becoming pervasive — from doorbells to industrial compressors.
 
In this event, Dr. Sanjay Sarma, Vice President of Open Learning and Professor of Mechanical Engineering at MIT, will discuss how limiting one’s imagination to a product mindset is limiting. Instead, he will explain how focusing on customer needs can lead to better innovation using a methodology called Inversion, which he and his co-authors and describe in their book, The Inversion Factor: How to Thrive in the IoT Economy.
 
Attend this on-demand webinar to discover:
 
• A way to think about new technologies such as the Internet of Things. 
• An approach to innovation and product development in the age of radical innovation.

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