The ever-changing business environment has placed increasing importance on innovation as a growth driver. Idea Management is rapidly becoming an accepted, proven tool for businesses to improve the rate of innovation and generate top-line revenue growth and bottom-line cost reduction. 

Companies building innovation programs today face a choice on how they realize their plans for Idea Management systems. In this whitepaper we focus on the Build versus Buy decision: exploring whether and why companies might choose to develop their own custom innovation software in-house, versus implementing an off-the-self Idea Management software platform from a specialized vendor.