Too many executives today feel they are behind on digital investments, including cloud computing, AI, and other technologies that competitors and tech vendors flaunt, all while using a significant portion of their discretionary investment to keep existing technology up to date. Despite large investments, relatively few of these technologies are driving companies toward a differentiating outcome that truly matters to customers. So how do you shape your technology agenda so it enables you to build the right capabilities and deliver outcomes that fuel your competitive advantage? Here are six imperatives to consider. Thoroughly working through these six areas before you engage in any large tech project will help you focus your investment on the outcomes that matter most, raise the return on these investments, and connect technology directly into the center of your differentiated future.