At some point, we have all been amazed by our app recommendations. For example, when Uber auto-populates our expected destinations. These recommendations change depending on parameters such as booking time and booking location. This is a simple case of machine learning, which analyzes our previous behavior and, based on our historical choices, provides suggestions.

While many firms are investing in machine learning, they often don’t define what these techniques are. Wrong ML techniques can lead to undesirable outputs posing immense risk to the business. In this white paper, we will explore various ML techniques for content management. You will learn:

What is machine learning? With examples.

What type of content can be used for machine learning? With use cases.

Approaches to consuming content and techniques in developing machine learning.