We talk a lot about the need to align your corporate culture with your outsourcer’s, but we know it’s a lot easier to say than it is to do – after all, it’s not a particularly quantifiable element. And it’s not totally subjective, either. In the same way that there are specific personality types – and recommended “matches” between those types (New biz idea … Tinder for Outsourcing. BRB gotta develop an app…) – there are key factors that define a company’s culture and how well they would align with a partner company. Spoiler: It’s not a slide in the lobby or a barista in the lunchroom that defines culture.