Frost & Sullivan: Smarter Analytics for Retailers

Retailers are challenged to adapt to these changes and renew their relationships with their customers to strengthen the brand experience and maintain customer loyalty. This requires them to change their operational model to better understand their customers and to meet increasingly more demanding expectations. Insight into their customers--their preferences, needs, pricing, and buying behavior--is critical, as is insight into their own operations, from marketing and merchandising to supply chain and order fulfillment. Request Free!