Think your company is data-driven? Probably.

But how do you ensure your data is creating real value for your customers? In this eBook, you’ll learn how to use your data to:

👩🏼‍💻 Empower your customers

🏆 Improve your product offering

📈 Drive enduring growth

In the modern business world, data is the new oil. It’s taken as self-evident that companies — especially fast-growing, high-potential businesses — need a data-driven culture to succeed. Too often, though, companies focus on (and excel at) leveraging data internally, and fail to take the extra step toward ensuring data resources are creating real value for their customers. While today’s startups use sophisticated analytics to drive their own decision-making, their customers are frequently left struggling with raw data, standalone analytic tools, and crude, jury-rigged Excel and PowerPoint workflows.

To take things to the next level, and build truly data-driven organizations, we need to ask how we can use data to empower customers, improve products, and drive enduring growth through the value delivered to our end users. That means looking beyond insular data deployments and harnessing the power of user-facing analytics. By bringing powerful data tools closer to end users, and integrating data-driven insights and storytelling into user workflows and customer experiences, user-facing analytics are transforming the way that we use software and digital services.

Read on to learn more!