An Automotive Marketing Report will often focus on dealership or rooftop performance, but it may also contain broader datasets and insights from OEMs. Common metrics in an Automotive Marketing Report include details on inventory performance, ad campaigns, and Search Results Page (SRP) and Vehicle Detail Page (VDP) impressions, clicks, cost-per-click (CPC), click-through rate (CTR), and conversions. You might combine digital marketing, offline advertising, and multi-location roll-up reports as well.

Why an Automotive Marketing Report Template Matters?

For agencies that run digital marketing on behalf of dealerships at a high scale and velocity, an automotive marketing report enables your team to deliver marketing performance results in a presentation format you can customize, annotate, and ship with confidence. Whether it’s a roll-up report or an eagle-eye dashboard, the purpose of an automotive marketing report is to sort and analyze rooftop marketing performance data at every level, accelerate reporting, and optimize campaigns and content with clarity.