Organizations today are inundated with more data than ever before, coming from a myriad of sources and in a variety of formats. The insights that this data can provide can lead to critical competitive advantages, if the data is managed and used correctly. Organizations that can unlock the hidden potential of data and do so just in time for making decisions, improving customer interaction, and updating critical business processes will win. However, most data professionals believe they are unable to access the data they need to do their job, and that preparing data takes too long. By gaining access to more data and reducing the amount of time it takes to prepare data, data professionals can increase their productivity and value to the organization.

This profile of professionals who access and analyze data on a daily basis evaluates the ways data professionals access and analyze data today and the challenges with doing so,  based on Forrester’s  own  market  data  and  a custom study of the same audience.