No matter the industry, product, or service provided, Chief Financial Officers (CFOs) and Controllers in today’s mid-market organizations are dealing with a literal onslaught of new financial challenges previously assigned to larger, more complex organizations. The only option has become to step up or step aside, a decision no competitive organization worth its weight wants to have to consider. Whether on the path to obtaining additional financing, preparing for M&A or an IPO, or simply retaining or gaining market advantage, the role of finance and accounting needs to embrace new processes and technology to accomplish any of these aspirational outcomes.