The key to making big data initiatives a success lies within making the produced data more digestible and usable in decision making, rather than making it just ‘more,’ resulting in the creation of an environment wherein information is used to generate real impact. 

 

Put another way, the survival of Big Data is more about making the right data (not just higher volume) available to the right people (not just higher variety) at the right time (not just higher velocity).

 

Pro-active reporting is a next generation business intelligence domain, which makes Big Data 'right'.