CRM Strategies for the Social Customer

In the social world, customers are now in control of the conversation, deciding when to communicate with your business. They no longer rely on the brand or company experts, and instead turn to their trusted peers to get what they need. Download the CRM Strategies for the Social Customer eBook and learn: What makes a social customer different How to address their needs across multiple channels Where there is a perception gap between you and your customers How to effectively develop and execute a social CRM strategy Request Free!