Duplicated. Corrupted. Incomplete. Absent. Late. If any of these adjectives apply to your most important information, you might just have a data quality problem. While the business impact of poor data quality can be frightening, the benefits of high data quality are just as enticing.

In this report from Aberdeen Group, discover the tangible benefits that quality data can bring to an organization. The research also suggests that in order to get to a higher level of data quality, organizations should focus on three key activities: data preparation, diversity of data usage, and data sharing and collaboration.