Optimizing the customer experience means marrying the right customer experience strategies to the right customer data management technology.

With so many different technologies out there to deploy, it’s critical to focus on creating a solid customer data foundation first and foremost to maximize your current CX technology.

Read research from Gartner on the “Use Customer Data Management Technologies to Deliver Better Customer Experiences.”

This report will help you:

• Discover the principles behind pairing customer data management with customer experience initiatives
• Learn what a 360-degree view of the customer means for your company
• Understand the customer data management landscape