 | Massive volumes of business data collected from multiple sources provide a tremendous opportunity to analyze and understand business trends and customer behavior. The common assumption is that the tools and expertise needed to take full advantage of this Big Data phenomenon are restricted to the few fortunate organizations with both enormous datacenters and extensive resources. However, the “Big” aspect of Big Data is often in the eye of the beholder, and for smaller companies terabyte or even gigabyte scale data can pose the same problems and opportunities that petabytes do for global enterprises. Aberdeen's Big Data research (August 2012) shows that the same tools and techniques used by these large enterprises are being adopted by smaller companies to provide fast, scalable data analytics. This report will highlight four key technologies being used to drive business value from complex data sets, and an illustrative set of affordable solutions designed for startups, SMBs, marketing departments, business units, and cash-strapped enterprise-level IT departments. Request Free! |
