Today’s customers expect a seamless, intelligent, and personalized experience that operates at the speed of the cloud and on a continuous basis. However, many of the legacy database platforms in use today in enterprises are not optimal for the current cloud application-centric business model. Achieving the continuous availability customers expect requires a next-generation database architecture. Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line.