With this information, you can deduce who your users are and what they’re looking for, and when you know what they’re looking for, you can deliver it. This eBook is a guide to some of the top analytics tools that you can use to inform UX design.

It contains:

• 7 Analytics Tools for Optimizing UX by Jon MacDonald
• 5 A/B Testing Tools for Making Data-driven Design Decisions by Jamie Murphy
• Google Analytics: the Basics Explained, and Pitfalls to Avoid by Luke Hay
• Google Analytics: How to Perform User Research by Luke Hay
• Finding Problem Areas on Your Website with Google Analytics by Luke Hay
• How to Perform A/B Testing with Google Optimize by Jamie Murphy
• Deeper A/B Testing With Optimizely by Jamie Murphy
• How to Analyze Heatmaps and Create A/B Tests with Crazy Egg by Ash Ome

Free offer expires 6/19/18.