At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.

You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.

You can:

• Evaluate and act on numerous variables to offer individualized experiences
• Use machine learning to make ever better predictions
• Turn personalization into business value