One of the biggest changes facing organizations making purchasing and deployment decisions about analytic databases — including relational data warehouses — is whether to opt for a cloud solution. Aside from lowering technology and related maintenance and administration costs, cloud analytic databases provide their users with important benefits that help in promoting more pervasive use of business intelligence (BI) and analytics technology throughout the organization. This IDC white paper describes today’s business analytics solution deployments and examines an emerging new data management and analytics architecture that emphasizes a hybrid approach to these analytics technologies.