The most mature data-driven organizations use data proactively and intelligently to inform and innovate their business strategies in an ongoing way. They also use data to develop and iterate on their products and services to improve the customer experience.

Data by itself, however, is technically useless.

Fortunately, this is where the true value of data science—and the humans who collaborate with technologies like artificial intelligence (AI) and machine learning (ML)—come into play. We need these technologies to sift, process, and glean insights from data just as much as we need living and breathing humans to interpret those insights and turn them into actionable outcomes. So it goes without saying that today’s savviest businesses need skilled data scientists to help them harness the transformative power of

data to both improve business operations and support customer needs in more timely, relevant, and precise ways.