Now, our attention focuses on how to unlock business value by unleashing your data lake’s reservoir of rich data to fuel impactful decision making across your organization, including:

• The business imperative to drive value from data
• Shifting the mindset from traditional business intelligence to future-focused business analytics
• Navigating the new analytics landscape

The world of data crunching has moved beyond backward-looking Business Intelligence to forward-leaping Business Analytics. Going forward, taking actionable insights from predictive measures will largely determine who sinks and who swims.