Unified, easily-accessible data is critical to every marketer’s ability to run truly data-driven and customer-centric campaigns.

This "clean" data is not easy to come by though, with much of it typically housed and maintained in disparate systems across organizational silos that aren’t accessible to marketers. A growing solution to this is a customer data platform (CDP).

This guide takes a deep dive into what a CDP is and how it might benefit your organization, while giving you the tools you need to utilize one with confidence.

Included in this guide:

• Best Practices for CDP success
• Tips for evaluating, setting up, integrating and supporting your CDP
• Common CDP Challenges