A strong and authentic online presence can mean big things for your company’s employer branding—from driving employee engagement and advocacy to showing potential candidates how awesome your culture is.

Not sure where to begin? That’s okay!

We created this quick and easy guide to help you get started with the basics, including:

• Our top 5 tips and best practices for finding your rhythm and developing content ideas
• Inspiration from companies who rock their social media platforms
• A handy cheat sheet to photo and video specs, character limits, and posting frequency across channels