Transitioning To A New Era Of Human Information

Businesses today depend on vast amounts of human information to stay competitive, compliant, and up to date on what the market is saying. The majority of this human-generated information is created by people in the form of emails, videos, call center conversations, social content, web conversations, and more. Unstructured content, referred to as “human information,” makes up a staggering 90 percent of all of the information we use every day and it is growing at a rate of 62 percent CAGR—three times faster than structured data.

As we enter the new era of human information, we realize that data has characterized the information age from the start. It drives almost every process, from sales to marketing, and from HR to analytics. Information and your ability to leverage it represents the future of most organizations.

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