The Role of Employee Engagement: Communicating, Collaborating and Aligning with the Business

Organizations that effectively engage employees gain competitive advantage. A well-executed employee engagement strategy can dramatically impact the business by improving retention, performance, and productivity. Although many organizations are quickly embracing engagement, designing and implementing an enterprise-wide program is a daunting challenge. As a result, engagement levels are in danger and organizational performance is at risk. In order for organizations to motivate employees and drive organizational growth, employee engagement needs to be ingrained in the company culture. This study of 258 organizations, conducted in June and July 2012, will explore how best-practice organizations are building results-driven engagement programs, aligning objectives with business objectives and leveraging world-class technology to achieve results.

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