Katie Marlow (Little Bird Communications) explores the changing role of IC in the context of the current changing work environment and where we’ve come from as an industry,  the evolving expectations of what we do, how we need to focus less on tactics and outputs, and more on strategy and outcomes. How we need to shift from being the reactive order taker to proactive trusted advisor.

She has drawn upon extensive international research, and incorporates insights from some of the world’s most respected voices in internal communications to assess the challenges facing IC, and how to overcome them to cement the function’s position as a critical business driver.