This paper is divided into three sections; Personnel & Development, Integration of Personnel & Development, Measuring the Contribution of Personnel & Development. It will give the reader substantial knowledge of the overall factors and impacts of human resource activities, and strategy and culture on an organization’s success. By analyzing and supplying various examples, the author draws upon the following points:

• Soft Human Resource Management is being replaced by the hard business orientated approach impacting on human resource activities
• Human Resources Professionals enforce human activities while line managers implement them
• It can be argued whether HR activities contribute to the performance and competitiveness of an organization
• Organizational culture is the way an organization wants to be perceived, how it wishes to develop and interact with its vision
• It is difficult to measure the contribution of HR activities to organizational success
• HR Professionals give a valuable contribution in the way of a ‘hidden persuader’