Engagement is important because it drives business outcomes, contributing to things such as innovation, growth, productivity, and customer engagement. Companies understand the importance of engagement – why else would they do annual engagement surveys?  But if they understand the importance of it, why is nothing changing? Why are Gallup’s numbers so consistent year after year after year? 

Read this paper to find out exactly why Gallup's numbers aren't changing, and the ways you can enforce that change in your culture to make your business more succcessful.