Bridging the Gap Between Internal Communications and Employee Needs

The topic of employee benefits is one that many companies have a hard time communicating effectively. In this situation, it is possible that most employees are not aware of all their benefits or don’t utilize them to their full potential. This may lead to low morale, low productivity, and an overall sense of frustration.

According to a study by SHRM, most employees are satisfied with their benefits and a majority are loyal to their employers when they receive internal communications that are:

  • Accessible
  • Frequent
  • Simple
  • Two-Way
  • Visible

Download the Case Study to learn how Cabot was able to create and distribute targeted communication about Cabot’s retirement benefits and financial planning tools to make them more accessible and visible to current participants and potential retirees.



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