Yes, really—43% of candidates who have a negative candidate experience will sever their business with a company. So, it’s more important than ever to communicate clearly and consistently with potential employees, from the moment they submit their application to the moment they’re told whether or not they got the job.

One of the quickest and easiest ways to amp your communication is to write better emails. But, it’s not always easy figuring out what to say, and how to say it in a way that positively reflects your company and culture (especially when you have to let an applicant know they’re not being considered).

The good news is, we’ve created four email templates to help you navigate four key moments in the hiring process:

Reaching out to a passive candidate

Inviting a candidate to interview

Moving a candidate to the next round

Turning down a candidate

Bonus: Get three top pieces of advice you can use to personalize these templates and write emails that align with your employer brand.