According to a 2021 NewVantage Partners survey, 99% of firms are reporting active investment in data science and machine learning. However, fewer than 30% of organizations are experiencing transformational business outcomes as a result of these investments, and only 24% of them claim they have created a data-driven organization.

In this guide, we outline a framework for evaluating, and scaling data maturity throughout the organization, define the various data maturity stages an organization goes through, and draw a path of initiatives organizations can take to achieve data fluency.