For subscription-based businesses, customer retention is critical. Having a product that keeps customers loyal can solidify your place in the market and keep revenue growing. Conversely, a high churn rate (a significant percentage of customers who discontinue service during a given time period) can kill your business. Unfortunately, churn rate is a lagging indicator – by the time you notice it, it’s already too late. Learn how to proactively manage churn in this one-page guide.