The whitepaper “Real-time customer insight: The key to customer retention” by SunTec, talks about how customer expectations are changing rapidly, thus increasing the challenges for banks to understand them enough and make context-relevant offers. The sudden uprise of non-traditional disrupters has made the situation even more competitive, thus increasing the customer churn rates. SunTec uncovers how banks must gain a real-time insight on their customers that will allow them to understand customers better and become agile enough to meet their customer needs.