New technology represents the potential to transform your business, but actual business impact depends more upon culture than technology.

As with many things in your business, tech adoption always flows from the top. Tech initiatives can be started at any level in the organization, but if you fail to get management behind your initiative, it will never achieve all that it might.

Tech investments become smart investments when management imbues the culture with a sense of urgency around the adoption of new tech. The smart manager knows that over the long term, new tech advances create intense market pressure to adapt or perish. Smart tech is an essential survival skill.