Download this ebook to learn insights on the three keys your team needs to attract more major gifts. By understanding Propensity (giving history), Affinity (connection to a cause), and Capacity (amount of wealth available to donate), you’ll be able to power your fundraising to greater heights!

What You’ll Find Inside:
- Detailed breakdown of propensity, affinity, and capacity ratings
- Strategies to rate each of your prospects
- An in-depth capacity ratings Q&A with consultant Jennifer Filla
- Tips to develop a holistic understanding of your potential donor