Offer Management in Banking : What your customer wants

Many retail banks are looking at how they can better leverage the wealth of data they have on customers to create a different model of retail banking that adds sustainable value to their customer relationships.

Customers, too, are looking for a more personalized and satisfying banking experience that goes beyond the transaction-based, product-focused model practiced by the big established banks. SunTec’s Xelerate solution was designed to enable financial institutions to put the customer at the centre of their business and take the guesswork out of offer management.



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