Marketing Operations (MOps) is still in its infancy. That’s primarily due to every company being different, and there isn’t a standard structure that can be applied to every marketing model.

So, we’ve put together this short guide to illuminate what MOps is and how it should work in your company.

In this ebook, we address the following topics, among others:

• Who are the stakeholders in marketing ops?
• What does marketing operations do?
• How to set up your marketing operations?
• The secret to an efficient MOps team
• What are the benefits of successful marketing operations?