 | By leveraging the increasing amount of data about customers, bankers can create information to constantly improve their understanding of product usage, profitability, risk, buying behavior and financial needs. This constant improvement can generate sales, enhance products, adjust pricing and improve customer satisfaction. Just as importantly, by leveraging real-time events and deepening customer insight, bank leaders can offer cross-channel marketing campaigns, improve customer self-service, case management, dispute management, and event-based decision-making. These leaders can act to attract and retain customers with compelling and personalized multi-channel experiences. On a smarter planet, customers want to do business on their terms, not yours. They expect your operations to be instant, seamless and insightful, so that each interaction is fast and effective: instant, because customers value their time; seamless, because they request superior and consistent services across channels; insightful, because they expect your bank to know them personally. The IBM Smarter Process approach helps you to reinvent business operations and create a customer-focused company. Request Free! |
