Sponsored by: Vericast 

Many credit union marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. While email, direct mail and social media produce modest results, the channel least used by credit unions is also one of the hottest and most promising: connected TV (CTV). For your credit union to thrive in a highly competitive environment, you must first acquire and understand the research behind market conditions and the rise of new trends and patterns. The payoff will be enormous for credit unions who are intentional about getting the right message to the right members at the right time.

Join this webcast to discover how the emergence of streaming media advertising and recent changes to consumer privacy practices are affecting credit union marketing in 2022. You will learn how:

• CTV ads allow credit unions to reach a larger in-market audience more precisely for their services.
• First-party data, authenticated targeting and contextual targeting are now key success factors for credit union marketers.
• Consumer insight is necessary to close the gap between the results credit unions want and the results they get.

Speakers:

Robert Ropars | Senior Account Executive, Digital | Vericast
Tiffany Huddleston Nwahiri | Executive Director of Demand Generation | Vericast