One-third of members surveyed said that their financial institution's lack of support for local charities would persuade them to move their accounts elsewhere. 

In this report, you’ll discover how important supporting the community is to customer satisfaction, loyalty, and retention. Findings include:

• 93% of consumers who say their FIs are generous with charitable contributions and are "very or extremely satisfied."
• 42% of Millennials would move their accounts over to FIs that donate to local communities.
• Millennials, on average, volunteer 50% more than Baby Boomers per year.

Elan understands that supporting partners goes beyond credit card servicing. In 2022 alone, Elan has donated over $625,000 on behalf of credit union partners to nonprofits in their local communities.