According to the 2017 State of the UK Fitness Industry Report, this sector is responsible for a total market value of £4.7billion. This represents an increase of 6.3% from the previous year.

The report highlights the rising importance of digital marketing in the fitness industry and the role it plays in driving growth. Together with our fitness management partner teamup, GoCardless collected opinions from 283 independent business owners.

Why did we choose independent owners? Most industry surveys aren’t specific to business size; the results relate to a mix of large and small organisations. To produce maximum value, we decided to focus on a specific subcategory.

The questions cover areas such as company profiling, goals, marketing, common pain points and of course, payments. For a more rounded perspective, we’ve also asked leading influencers in the industry to reflect on the survey results.