In the past few years, the amount of data that companies must assimilate, transmit, analyze, and archive has grown to a critical mass.

Using this information effectively requires: 

1. Sifting out the relevant information from the massive quantity of data available
2. Implementing strategic management processes in order to turn the relevant data into actionable business intelligence
3. Utilizing that BI for effective, measurable performance improvements and predictive analytics.

A strategic roadmap is especially critical for mid-market companies that are just now being offered tools to fit their data analysis needs. 

This whitepaper provides strategies to help mid-market companies select the right business tool to handle this challenge.