The way finance leaders track and report their company's financial performance is in constant flux. Finance leaders are now increasingly rely on metrics outside GAAP to help investors, analysts and regulators understand their company's performance.

INCLUDED IN THIS TRENDLINE

• The only 3 KPIs Peloton CFO tracks
• How CFOs can use churn, NPS data to grow revenue
• Accounting GAAP: Why digital companies struggle with reporting standards