Banks have access to a myriad of customer data. But when they’re using siloed systems that cannot pull trends from within that data, they’re missing out. 

Banks that select unified systems to embrace holistic customer data can more easily tap into real-time analysis and actionable insights that position them to grow and succeed in the years ahead. Examples of trends that can be found within data include: 

• Balance data: Deposit changes could be a leading indicator of the health of that customer
• Payment history: May provide signs that a bank could streamline the process of applying for future credit lines or loans for certain customers
• Relationships: Information about principal owners and their spouses provides greater insights into loan decisioning

A truly holistic view of a customer provides integral information about their personal and business relationships with the bank. Now that you know not all data is created equal, are you ready to make the most of yours?