FMCG production can have a significant impact on the environment and society, from greenhouse gas emissions and water pollution to worker exploitation and land degradation.

Brands must carefully consider how to minimize their impact with innovative solutions that ensure their growth while enabling them to meet the needs and preferences of their consumers.

Key takeaways

• 76% of consumers want brands to be more transparent in their sustainability practices
• 72% of consumers are willing to change their purchase habits for sustainable products
• 55% of committed British consumers are willing to pay extra for sustainable products