Cold chain logistics has garnered attention in recent years due to the strenuous transportation requirements related to the coronavirus vaccine. In truth, however, many of the other products — from food to medication — that make our day-to-day lives possible also require refrigeration during the journey from farms and labs to grocery stores and pharmacies, leading to a great deal of fragility and a need for greater visibility throughout the process.

FreightWaves teamed up with Tive to learn more about how shippers collect and utilize data from their cold chain operations. We surveyed supply chain professionals at all different levels — with the most common titles being “director” and “manager” — about their cold chain operations. The majority of respondents possess some decision-making power in their companies, making their answers and opinions valuable indicators of what is happening in the wider industry.

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