Manhattan Active Allocation was developed for the sole purpose of bringing a fresh, innovative approach to the allocation of short-lifecycle inventory. For industries like fashion apparel and footwear, where brand loyalty grows through impactful consumer experiences, better alignment of inventory allocation with omnichannel fulfillment is a critical driver of predictable and profitable sales.

This cloud-native solution enables inventory allocation across stores and distribution centers with full awareness of, and alignment with, how a retailer expects their inventory to be consumed. This means stores that offer services such as buy online, pickup in-store (BOPIS), contactless curbside and other modern fulfillment experiences, will be better positioned to accommodate consumer preferences and business disruption.