In this Abstract, you will learn:

1) How Steve Jobs co-founded Apple Computer, 2) How he carried out his revolutionary product-development philosophy and 3) How he achieved ground-breaking accomplishments that changed the world.

Take-Aways:

• Steve Jobs, a visionary, and Steve Wozniak, an engineer, co-founded Apple Computer.
• Jobs believed Apple should be about products, not profits.
• Jobs conceived of and developed the Mac computer, iPhone, iPod, iPad, and iTunes.
• His high-tech companies made their own hardware and software.
• Jobs’s fundamental product design consideration was, “Will this help the purchaser?”
• Jobs loved collaboration and abhorred bureaucracy.
• He ignored product engineers when they claimed something couldn’t be done.
• When internal struggles drove Jobs away from Apple, he started NeXT Computer and bought Pixar.
• Without Jobs, Apple’s sales slumped and morale plummeted.
• When Jobs returned a decade later, Apple became a consumer-product powerhouse.