The Outside-in Approach to Order Fulfillment: Providing a Seamless Customer Experience

Defined and standardized best practices contained within an ERP system are essential when it comes to running a business efficiently. But when it comes to order fulfillment, ERP can both be an enabler and a limiter. It is essential to adapt processes to omni-channel customer demand and the supply-side requirements of partners (like suppliers and logistics service providers) external to the enterprise.

In a world where customers expect to dictate the fulfillment channel via vendor warehouse, store, or direct to home, the challenge for ERP solutions is to accommodate an “outside-in” approach.

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