In this summary, you will learn:

• Why many organizations find it difficult to communicate complex information to the public
• Who “supercommunicators” are
• How these people communicate complicated subjects to targeted groups

About the book:

Communications consultant Frank J. Pietrucha spent 25 years explaining complicated scientific information to the public for his clients. He advocates turning complicated abstractions into “big stories,” utilizing narrative techniques and humanizing arcane content. With rare erudition and hard-won practical knowledge, Pietrucha takes on a subject that few other people even recognize exists.